Show You're Jockey


About Jockey International, Inc.

For more than 130 years, Jockey has led the apparel industry by producing garments that connect with our spirit of adventure. Our legacy, based on ingenuity, vitality and authenticity, celebrates Jockey as a pioneering brand of progressive and independent thinking. As a world-class brand, Jockey continues to inspire a renewed sense of individuality and freedom of movement in modern men and women across the world ultimately satisfying the human need for comfort.

‘Show You’re Jockey ®’ is about being confident and comfortable with yourself and the brand you wear reflects that – not only is your underwear Jockey, so are you!

Jockey International, Inc. is a privately held American company, founded in 1876 by Samuel T. Cooper. Today, Jockey is a leading manufacturer and marketer of apparel products sold in more than 120 countries around the world. The 137-year old company is committed to quality, comfort, fashion, innovation and value. Visit Jockey on the web at


International Collection

International Collection

Having begun in 1876 as S.T Cooper & Sons, the company that would become Jockey International, Inc. rose to international popularity in the 1930s and 40s as the world was drawn to American icons and styles. Along with movies, automobiles, and skyscrapers, there was fascination with the revolutionary Jockey® short – a completely new style of underwear inspired by a French postcard showing a man in bikini style swimwear.

Initially Jockey crossed international borders in advertising, particularly with ads in Life magazine, which launched with great success in 1936. Life attracted readers throughout the world and it wasn’t long before sales of Jockey® product were taking place in Canada, throughout Europe, India, the Philippines, and Australia. By the mid-1950s, the Jockey® brand was offered in so many markets around the world that the company launched a global marketing campaign themed “An international favorite” – a unique claim that only Jockey could make. Recognizing the importance of the Jockey® name and its significant international presence, the company officially changed its name in 1972 to Jockey International, Inc.

Today Jockey continues to be sold in over 120 countries and is one of the world’s best loved and most recognized brands. In this spirit, we bring you the INTERNATIONAL COLLECTION. Drawing upon our rich international experience, this collection offers stylish essentials for the well-dressed man.

USA Originals Collections

USA Originals Collection

Jockey got its start back in 1876 when Samuel T. Cooper established a small hosiery business in the Middle West of America, also known as the heartland. Since then, Jockey has grown to offer many types of products – including underwear, activewear, loungewear and sportswear – and become a beloved brand across the world.
The USA Originals collection pays tribute to Jockey’s roots and takes inspiration from traditional American colors, textures and icons. The classic but contemporary styles combine unique labels, embroidery and prints to evoke a rich sense of Jockey heritage and American culture.

  • A celebration of Jockey’s rich heritage.
  • Inspired by traditional American colors and icons.
  • Classic styles with a contemporary twist.
Core Collection

Core Collection

Underwear is our passion and has been so for over 130 years. Our Core Collection consists of product from our heritage, like Classic Y-Front® brief, to our hi tech garments including Sport Microfiber Active and 3D-Innovations® collection. All our main stock collection comes in classic colors and a variety of fashion colors updated each season. Jockey’s unique designs, fine fabrics, excellent workmanship and heat seal labels ensure that the wearer is provided with ultimate comfort.


Click here to go to the Competition page on Facebook

‘Show You’re Jockey’ is about to become another classic in the mold of Jockey’s brave, boundary-pushing campaigns throughout the last century! Using both men and women having playful fun – dropping their outerwear or showing just their waistband – we are communicating a personality for the brand that is positive, upbeat and pure Jockey. It unites millions of Jockey fans across the globe, from London to Bangkok, with the simple message that they’re all proud to show they’re Jockey. ‘Show You’re Jockey’ has come alive through an advertising campaign incorporating online activity, print ads, billboards and co-ordinated in-store promotion showing a variety of men and women from different nationalities confidently revealing their Jockey underwear.

Competitions are being run across Europe where winners could win exciting trips to destinations like Chicago and New York City. Watch this space for further competitions and updates.

Show you're Jockey


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Store Locator & Contacts

Jockey products are sold widely over Europe, the Middle East and Asia.
Please enter a postcode and country or town and country in the boxes below to search for a store in your chosen area.

For further information on Jockey, please email:

Show you're Jockey

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